The instant brand studio
Type in an idea. Walk away with a brand.
A short interview, then a name, a logo system, brand guidelines, a live website and launch copy, all made for your business. No designer. No waiting.
- Free to preview
- Kits from $79, one time
- About ten minutes
Eight ideas, eight brands. Made by the engines, not by hand.
The idea: A neighborhood bakery making sourdough and cardamom buns
Sourdough bread and cardamom buns baked every morning
Bread worth the early alarm, baked down the street every morning.
- Terracotta#b5543c
- Sand#e8d8c3
- Saffron#e09f3e
- Umber#3b2a22
- Plaster#f7f0e6
Made by Creato from one line briefs
What you get
Finished, not a starting point
Every piece comes from the same brief, so the logo, the website and the launch posts look like they were made by the same hand.
Showing the kit for
Logo system
Primary logo, reversed version, app icon and favicon, as vector files, each tested for legibility at its size.
- App icon
- 32 px
- 16 px
A name
Twenty candidates, scored for fit and memorability. Or bring your own.
Checked for.com.io.coColors
Five named brand colors, with every text pairing checked for contrast.
- Terracotta#b5543c
- Sand#e8d8c3
- Saffron#e09f3e
- Umber#3b2a22
- Plaster#f7f0e6
- Text12.1:1
- Primary4.9:1
- Muted5.0:1
Type
A headline face and a text face that suit the brand, with a type scale.
AaFraunces for headlines
Nunito for textBread worth the early alarm, baked down the street every morning.
Sourdough bread and cardamom buns baked every morning, for neighbors who want good bread on the way to work.
Two page website
Launch KitHome plus About, Services, Menu, Waitlist or Shop, written in your voice, with a contact form. Live the same day, on your own domain if you like. Studio grows it to six pages.
MenuSourdough bread and cardamom buns baked every morning
Bread worth the early alarm, baked down the street every morning.
Plan a visitLaunch copy
Launch KitTaglines, an elevator pitch, bios, a launch email, launch posts and a Google Business description.
Hearth and CrumbBread worth the early alarm, baked down the street every morning.- Bread worth the early alarm, baked down the street every morning.
- Sourdough bread and cardamom buns baked every morning
Brand guidelines
How to use the logo, the colors, the type and the voice, as a page and a PDF.
Hearth and CrumbBrand guidelines- Logo01
- Color02
- Type03
- Voice04
warmplayfulwelcomingBrand tokens
Colors, type and spacing as CSS variables, a Tailwind theme and design tokens for Figma.
:root {--color-primary: #b5543c;--color-on-primary: #ffffff;--color-background: #f7f0e6;--color-text: #3b2a22;--color-accent: #bc7d06;--font-display: "Fraunces";--radius-md: 12px;}
Sample brands, made from short briefs by the same engines your brand comes from. See brands made with Creato
How it works
About ten minutes, start to finish
Creato asks what a good creative director would ask at a kickoff, then does the work while you watch it come together.
Describe the idea
One box. A sentence or a page about what you sell, who it is for and where.
1 minute
Answer the interview
A few quick questions, many of them taps and sliders. No design words needed.
3 to 4 minutes
Pick a name and a look
Twenty names with domain checks, then three complete visual directions side by side.
2 minutes
Launch
Download the kit and, with the Launch Kit, publish your website the same day.
Same day
Made with Creato
Eight ideas. Eight brands.
Each began as a sentence like yours and went through the same engines your brand will. Nothing here was drawn by hand.
Bread worth the early alarm, baked down the street every morning.
Hearth and CrumbFood and drink“A neighborhood bakery making sourdough and cardamom buns” Deep OrbitMedia and entertainment“A science podcast about space” OndineOnline store“Fine jewelry made from recycled gold” PeakwardTravel and hospitality“Guided hiking trips in the Alps” Happy in the water by the end of the term.
Little TidesEducation“Swim lessons for kids aged three to ten” Sundae ClubFood and drink“An ice cream parlor with wild flavors” - Services
Mobile dog grooming that comes to your driveway
A spa day for your dog, parked in your driveway.
Book nowFetch & FluffLocal service“A mobile dog grooming van in Austin” Fewer ingredients, calmer skin.
Dew TheoryOnline store“Clean skincare for sensitive skin, sold online”
Quality checks
Checked before you ever see it
The checks a careful designer would run, done in code on every kit.
- Every logo is tested for legibility at 16, 32 and 512 pixels before you see it.
- Every text and background pairing in your palette is checked against accessibility contrast.
- Every name candidate is checked for its .com, .io and .co.
- Website copy is checked for reading level, for your voice rules, and for claims your business has not made.
Pricing
Priced like a purchase
See your brand before you pay: the interview, twenty names and three complete directions are free. Then pay once for the kit and it is yours. Add Studio if you want the brand to keep growing with you, and cancel whenever you like.
Starter
The identity: a name, a logo system and the rules to use them.
$79one time
Start with Starter- Twenty name candidates with domain checks
- Three complete visual directions to choose from
- Logo system as vector files
- Brand guidelines: color, type, voice
- Brand tokens for CSS, Tailwind and Figma
- One regeneration
Launch Kit
RecommendedEverything you need to open the doors, website included.
$149one time
Get the Launch Kit- Everything in Starter
- Two page website, written and designed for you
- Hosting for 12 months, live the same day
- Launch copy kit: taglines, bios, launch email and posts
- Social pack: profile images, covers, nine launch posts and stories
- Three regenerations
Studio
Add onKeeps every brand you own growing after launch.
$29a month
Add it to a kit- Unlimited regenerations of names, directions and copy
- A content pack every month: posts, stories and a newsletter
- Up to six website pages, each written for your business
- Edit any line on your site yourself, checked before it goes live
- Hosting continues after the included 12 months
- Covers every brand you build or buy
Works with a kit or a marketplace brand: add it at checkout, or any time from your account. Cancel whenever you like.
Marketplace
Or skip the interview
Buy a brand that is ready today: name, logo system, guidelines, a written website and the domain. Each one is sold once.
Hearth and Crumb
Sourdough bread and cardamom buns baked every morning
#b5543c#e8d8c3#e09f3e#3b2a22#f7f0e6Ondine
Fine jewelry made by hand from recycled gold
#23412f#e7dcc4#b08d57#1a241d#f5efe2Fetch & Fluff
Mobile dog grooming that comes to your driveway
#0d3b66#faf0ca#f95738#0b1c2c#ffffff
Sample brands, made from short briefs by the same engines your brand comes from.
- EssentialA complete brand on a modern domain extension.$399
- PremiumA complete brand with its exact match .com.$999
- SignatureA short, premium .com name, with a year of Studio.$2,499
Questions
Good to know
Do I own what Creato makes?
Yes. The name, logo files, copy and website are yours to use commercially. Logos are drawn from typefaces under the SIL Open Font License, which allows exactly that.
What if I already have a name?
Say so in the interview and Creato skips naming and builds the brand around yours.
How long does it take?
About ten minutes from idea to brand, most of it answering questions. The slow parts stream onto the screen as they are made.
Starter or Launch Kit?
Starter is the identity: name, logo system, guidelines and tokens. The Launch Kit adds the website, hosted for 12 months, and the launch copy. You can move a Starter brand up later for the difference.
What does Studio add?
A content pack every month (posts, stories and a newsletter), up to six website pages, editing any line of your site yourself, unlimited regenerations and hosting after the first year, across every brand you own, for $29 a month. Add it at checkout or later, and cancel any time.
Can I use my own domain?
Yes. Your Launch Kit site goes live on a Creato address the day you publish, and you can connect a domain you own from the website screen: Creato shows the DNS records to set and checks until it is live. You can also download the site and host it anywhere.
What is the marketplace?
Complete brands Creato has already made, each with its domain, sold once. Buy one and it is yours today, website included.
Your brand is ten minutes away.
Describe the business. Creato asks the rest, then makes the brand while you watch.